Dropshipping has always been this colorful business idea that doesn’t require too much in terms of money to start, and that almost anyone can start it and be successful at it.
But to be fully honest with you, to start a dropshipping business in 2020 is a tricky thing, and you may not be able to turn in any profits if you don’t follow proven strategies, and obsess about details.
We are currently going through a recession-driven by the vicious COVID-19 pandemic alongside the oil price war. People are currently losing their jobs, which is ugly. So obviously, people are more likely to think twice before they buy anything… Do they really need it?
In the next few lines, I will share with you what makes an online business successful, alongside some tips to help you start a dropshipping business in these tough conditions.
The Foundation of All Successful Ecommerce Businesses
Branding is one of the most important things when it comes to building a sustainable business. There’s no business in the world that made it big without having a solid branding strategy.
Branding is a mix of what your business is all about, what differentiates it from other businesses, alongside the way you express that to the world that matters to you.
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”Jeff Bezos
For e-commerce businesses, branding starts with your brand’s mission. The mission should always be compelling. Think of Donald Trump’s “Let’s Make America Great Again”…
Other elements that can help differentiate an online brand from others are the brand’s language and tonality, a logo that stands out, alongside the colors and fonts implemented.
Operations are very important to the success of any online business.
Every business has 2 kinds of tasks. Ones that move the needle and drive sales. And others that don’t move the needle, but should always be done in time.
As an online entrepreneur that wants to start a dropshipping business, you should set systems that take care of anything that doesn’t move the needle for you.
The most energy-draining activity that doesn’t move the needle in dropshipping businesses is customer support. The best things to do about it is to work on your shipping times, have a system that notifies customers when their tracking status changes (use Aftership app), and have a customer support team that answers your customers’ questions fast.
Traffic is a pillar of online businesses. If an online business doesn’t get traffic, it’s not gonna be making any money whatsoever, and it’s actually a shame to even call it an online business.
The classic way dropshippers go for is Facebook Ads. No matter who your prospect is, they’re on Facebook. We have a step by step guide that explains all the nitty-gritty details of running successful dropshipping campaigns of Facebook Ads. So make sure to check it out.
Check: Facebook Ads For Dropshipping.
There are multiple other ways that will help you drive more traffic to your dropshipping business. Including step by step guide to help you get free traffic if you can’t afford to buy ads.
You can start a dropshipping business within a couple of days, and start sending traffic to your products. But if your online business is not optimized for conversions, you’ll be losing money, instead of making it.
There are a few things that you can do in a few hours to optimize your store for conversions. The most important things are improving your user experience (UX) and user interface (UI) by optimizing your sales funnel, and optimizing the speed of your online store.
We do have articles that cover these topics. So make sure to check them out before you get started.
People you spend time with have a huge effect on you. Their thoughts ad ideas can affect the way you look at life and make decisions. So the people you want to spend your time with should have mutual goals, and should spread positive vibes.
The reason why rich people don’t hang out with the poor ones is the fact that the poor’s mindset is what keeps them poor. And when you spend time with someone that has the wrong mindset, you’ll be infected…
If you’d like to start a dropshipping business, you should always focus on spending some time with dropshippers. That’s how you can get great ideas on how you can grow.
And when you need dropshipping related advice, you should not go to a therapist, you should go to a dropshipper that achieved what you want to achieve. Otherwise, you’ll waste your time.
How to start a dropshipping business?
If you really want to start a dropshipping business in the next 10 days, here’s where to start:
Find a Product:
The best tip I can give you to find a product in these financially tough days is to find a product that lays between what you’re passionate about, and what people would need in the midst of a global financial crisis.
When you’re selling something that you’re passionate about, you’ll be good at selling it.
If what you’re passionate about is far from what would people need during a financial crisis, you can forget about your passion, and stick to what people need.
I recently wrote about 5 ways to make your product research easier, and a few ways to weed out the products that are more likely not to make you money. Make sure to click the link below to read that very handy piece of content.
Once you find a list of at least 4 products using the methods in that article, you have made your first step to start a dropshipping business.
Build Your Ecommerce Store:
Building an e-commerce store in 2020 is very easy, my grandma can do it. It’s only a matter of clicks thanks to the likes of Shopify. Even tho Shopify has some cons, the pros can easily and efficiently cover for them.
There are a lot of videos on youtube that show step by step how to build a dropshipping store. You can follow them, and have your own store in a few hours.
But if you want something that stands out, we can build you a high converting store with a premium theme around your product, while helping you save more. You can request a quote by clicking here.
Find a supplier that’ll help you grow:
To start a dropshipping business, you need to find a supplier that’ll take the extra mile to help you grow. Here are the standards you need to follow when trying to find a supplier:
- The supplier ships products and provides tracking codes fast.
- The supplier can add your logo to the product you’re selling for a cheap price.
- The supplier can print branded product packages with your logo and slogan on them.
- The supplier can receive the returned product.
- The supplier can ship replacements for free, or for a cheaper price.
This is the norm for a supplier that can help you grow. But you should reach out to a lot of them to find one or 2…
In the beginning, you should only ask for samples of the product with your logo, and the branded package. You should have them shipped to you, and to the people that you’ll work with to shoot videos for them. That’s how you’ll find if the supplier can ship fast as he promised.
Not that the logo and the designs of the package should be sent by you. Don’t expect your supplier to do the design by himself.
Contrary to what some gurus say, you won’t need to sign a contract with your supplier until you make consistent sales. If you signed a contract and found out the product they’ll be providing doesn’t make you sales, that would be a waste of time.
Write your marketing plan & Execute:
Your marketing plan to me is a combination of how you’ll be bringing traffic, and where you’ll be landing that traffic. If you don’t have a solid strategy behind your marketing plan, you’re destined to fail.
Let’s first start with how you’ll be bringing traffic.
As a person that wants to start a dropshipping business, you can steal someone else’s video and run some conversion campaigns on Facebook. But let me assure you, that’s your first step to failure.
Don’t get me wrong, I’m not suggesting that it won’t work. It may work, but it surely won’t scale.
If you want a marketing strategy that scales, the first thing is to produce your own content that speaks your brand’s language, and talks to your ideal prospect.
You should as well use different mediums. Not just video ads. You can use images and banners, especially when retargeting. You may as well use content marketing if you’re a long term thinker and you’re planning to start a big brand, as it’ll help your ideal prospect find you, instead of you trying to find them with paid ads.
Another way to excel is to use giveaways to make your name go viral. There’s nothing in the world more attractive to your customer than a free awesome product.
We both agree that there’s nothing better than Facebook Ads and Google Ads as a beginning. But to limit yourself to 2 paid sources of traffic in the long term is to put all your eggs in one basket. The paid traffic basket.
Now to where you’ll be landing that traffic…
You can always start with your theme’s built-in basic product page as long as it has a product description that points to the problem your product solves, alongside risk reversal and testimonials. With a basic product page, you can feel the pulse of your product, and decide if it’s a profitable one or not.
Once you decide your product is profitable, you can then build a custom landing page with all the required elements to get the most out of that product, and increase your conversion rate.
You should as well split test multiple landing pages, and multiple variations of the winning landing pages until you find the ones that convert more people from the same traffic.
Another excellent way to land your customers is landing them on an advertorial page.
An advertorial page is more like a blog post in which the writer implements emotional storytelling to get the customer to click a call to action button at the end of the article.
This method is perfect if you’re selling a product that saves your prospect or his loved ones from emotional or physical pain.
Analyse & Optimize:
This is the last thing you need to think about when you start a dropshipping business. Because unless you’re getting at least a few sales, you won’t need to optimize, and you should rather focus on finding a better product.
But once you find a product that gets you sales, even if you’re still not profitable, but gets consistent sales, you’ll then need to analyze and optimize. And this is the part that’ll make the whole difference.
The first thing to look at is your adsets and ads. Kill those that are not profitable, and keep the ones that make you actual profits.
The second thing is your conversion funnel. Analyze it to find where it drives potential customers out, and optimize it. For example, if you’re getting like 15% Add to carts but only 3% initiate checkout, you should really consider optimizing your cart page, or getting rid of it.
The same thing applies to purchases, if you’re getting 7% checkout initiated, but only 0.5% purchase, you should make your checkout easier.
I have an article that explains how you can optimize your sales funnel for conversions. Make sure to check it out.
If you’re struggling with anything in your dropshipping journey, make sure you reach out to us. If you have any problems, we surely have solutions. And whether you want to get started, or scale, we won’t stop until you reach your goals.