Many Shopify startups complain they get too many visitors, but barely any sales. But to be honest with you, that’s nothing but a sales funnel optimization matter that could be solved in 3 easy steps.
But before we go into fixing this, we need to understand what a sales funnel is, and how to troubleshoot it, so we can know exactly where to optimize.
What is a sales funnel?
A sales funnel is the process your customer goes through when buying your product. It consists of multiple steps that vary depending on the platform you use to sell your products.
Below are the most common 2 platforms used to sell physical products among young digital nomads, and the way their sales funnels are designed:
Shopify’s Sales Funnel:
Shopify’s sales funnel is one of the most complicated sales funnels in the industry. It’s not for brands that are still working on becoming an authority in their niche, but rather for those that already have an audience that looks up to them and sees them as a credible and trustworthy brand.
The sales funnel consists of a product page, a cart page, then a 3 step checkout form (contact info, shipping options, then payment info). The last page is a thank you page.
There are a few ways to improve your Shopify sales funnel, and we’ll get to that later in this article.
Clickfunnels’ Sales Funnel:
Clickfunnels is a sales funnels builder that gives you full control over your entire sales funnel, from start to finish.
With clickfunnels, you can have your checkout form as a 2 step form on the front page (which can increase your conversion rate by 12% to 36%) and then have as many upsells as you want before redirecting your customer to the thank you page.
You may as well have a separate front end offer page followed by a one-step checkout page, then upsells and a thank you page.
I can’t say that the possibilities are limitless, but with clickfunnels, you can unlock too many possibilities that we don’t have in other e-commerce platforms, such as bump products, multiple upsells, and so on…
You may sometimes find out that you need to opt-in for third party solutions like CF Pro Tools, or Funnelish to deal with some inconveniences such as using stripe and paypal at the same time, or having a forced shipping product for example.
How to troubleshoot where your conversion leaks?
If you’re getting a lot of visitors but you’re barely getting sales, you will need to troubleshoot your sales funnel immediately.
Troubleshooting might sound a bit techy for you, but believe me, you don’t need a college degree or any degree at all to troubleshoot your sales funnel.
So if you’re getting cheap clicks, and you have a lot of visitors landing on your landing page, the first thing you need to do is to see what part of your sales funnel makes people leave.
If your landing page’s bounce rate is high, that’s where the first leak lies, and you’ll need to optimize your landing page for cold traffic. We have an article that will help you with that. Feel free to read it if you’d like to learn more about it.
Then comes the cart page. So if you have too many add to carts but very few checkouts initiated, there’s something wrong about the cart page, and we’ll share with you after a while how to solve this problem.
After the cart page comes the 3 step checkout form. And to be honest with you, you will get a lot of people filling in their contact and shipping info, only to abandon the checkout after a while.
For the sake of better understanding your visitors’ behavior, and why they leave a certain page, we will need either Hotjar, or Smartlook installed on your website’s code, Install its tag right after the <head> tag of the source code.
Once you do that, send some traffic in, and try to observe what people see that makes them bounce. If you see a certain behavior multiple times, I say that’s a red flag, and you should inspect more.
For example, if they close the window every time they hover over a certain part of your sales copy, or an image, there’s something about that that you should change.
How to optimize your Shopify sales funnel?
There are 3 simple steps that you can implement today to optimize your Shopify sales funnel for conversions.
Optimize your front end offer:
In order for you to optimize your Shopify sales funnel, the first thing to do is to obsess about all the small details of your front end offer. From what your customer is going to get, to the way you structure your offer page.
When it comes to what your customer is going to get, I believe that the product you should be selling has to be serving your customer and helping him solve a problem.
Your product should also be delivered in a nice branded package which you should absolutely show in your landing page.
When we talk about how you structure your landing page, I can’t stress enough how a headline can drastically decrease your bounce rate and keep people scrolling. So you should test multiple headlines until you find the one that performs the best.
You should as well have a very nice product description, and clean product images, alongside testimonials in your prospect’s language, and a frequently asked questions section.
The design, color scheme, and fonts are also important. So make sure you choose colors and fonts that match the emotion associated with your product.
Get rid of the cart page – or optimize it:
Many people will add your product to their cart and then leave without proceeding to the checkout, and the best way to give them an extra push is to eliminate the cart page and send them straight to checkout.
There are apps in the Shopify app store that will help you get rid of the cart page, but if you are using a paid theme, you may have to reach out to the app’s developer, the theme’s developer, or the Shopify support team to help you out get rid of the cart page.
If for some reason you can’t get rid of it, or decide to stick with it, I recommend that you add a few reviews at the bottom of it to increase trust, maybe a countdown timer for scarcity as well. You can also add Upsell X to offer additional products to your customers when they click the checkout button. This way, you’ll make sure you increase your average order value.
Use a one-step checkout solution:
There are many one-step checkout solutions that will help you optimize your Shopify sales funnel, however, the best are Carthook and Checkout X.
They both offer the same thing which is a better customer experience, in 2 different ways.
But the issue is: Carthook costs $500 a month. No free trials. While Checkout X costs $39 a month, and offers 14 days free trial.
Carthook and Checkout X integrate with all the tools you need to run successful marketing campaigns. They also integrate with the payment providers you need to capture payments.
So take a look at both of them, and see which one is for you.
Need better optimization? Get in touch.
If you need to optimize your sales funnel more, reach out to us. We’ll review your current sales funnel, and suggest solutions that will be a perfect fit for your business model.
We do build with Shopify, Clickfunnels, and WordPress + WooCommerce. So no matter what platform you use, or intend on using, we can build you a funnel that gets you the results you desire.