3 Tips to Optimize Your Shopify Sales Funnel

There’s no doubt Shopify’s 3 step checkout gives more abandoned checkouts than actual sales, some people are aware of it, the rest are okay with their 2% conversion rate thinking that it can’t get any better.
What dropshippers don’t realize is: The secret behind ClickFunnels and Infusionsoft’s conversion rates being higher than the average ecommerce stores are these to 3 facts:

1- The marketer has full control of all the landing pages within his sales funnel when it comes to the appearence, the elements, the color scheme, and so… which is not available in Shopify.
2- ClickFunnels, Infusionsoft, and other ecommerce solutions have a one-step checkout process that allows you to provide an easier shopping experience. This feature is very handy when it comes to reducing abandoned checkouts.
3- Funnel builders give you as a marketer the choice to add as many upsells, downsells, and cross-sells as you may desire, to increase your AOV.

This doesn’t mean ClickFunnels or any Funnel Builder is better than Shopify. In fact, these funnel builders have their flaws, as an example, they don’t come with a powerful and flawless shopping cart system as the one Shopify provides. and to be honest, when it comes to Shopping Cart solutions, Shopify is the king.
I already wrote an article in which I show you how to create High Converting Landing Pages, but in this article, I will focus on how I go about the rest of my conversion funnel, and convert as many people as possible from the same amount of traffic.

Understanding The Difference Between Both ClickFunnels and Shopify’s Checkouts:

A- Analysing ClickFunnels’ Sales Funnel:

As you can see above, most Clickfunnels sales funnels start with a squeeze page in which the marketer warms his audience up. If the visitor is interested in the product you have for him, he needs to enter his name and email address for him to go to the next step.
The squeeze page is an optional step, but if you want to grow an email list in a tiny amount of time, you should test it out, and compare it to the same sales funnel without a squeeze page, so you can see how it affects your conversion rate, and decide what to do.
The next step is a landing page or sales letter. Successful landing pages are known to trigger certain emotions and make your visitor decide based on these emotions. If you want to know how I create high converting landing pages for my Shopify stores, make sure to read more here.
After the visitor is convinced that the product you have to offer him helps him solve a certain problem, and he’s interested in buying it, he clicks on the button and he’s redirected to a one-step checkout form that contains contact, shipping, and payment information, no need for him to go from a page to another like we’ll see in Shopify’s conversion funnel in few moments.
The beauty of this is the ability to drive visitors that converted into sales to a “One-Time Offer” -OTO- sequence in which you can upsell them, and then decide to upsell again or downsell based on the action they took on the first One-Time Offer.
A lot of you will be asking what’s the difference between upsells and downsells, so let me break it down to you before we go ahead: Let’s say your product costs $50. if the customer is redirected to a product that costs $25 after purchasing the first $50 product, that’s a downsell because you offer a cheaper product than the first one. But if they were redirected to a $100 product, that’s an upsell.
What is recommended is taking them to an upsell first, if they took the deal you can still upsell them because they’re basically on their “buying mood” but if they didn’t take the upsell, try a downsell, you will absolutely drive your AOV up and moke more money from the same amount of traffic.

B- Analysing The Shopify Sales Funnel:

Looking at Shopify’s conversion funnel, you can see that it’s more complicated.
First of all, the product pages are so 2014, they can’t be optimized for conversions, and the fact that you have to install lots of apps that add codes to your product template is making them load slow and drive over 50% visitors into bouncing before they even see the content of the page at the first place.
The second problem is the cart page, it doesn’t add any value to your customer.
In fact, more than 95% of your customers will only visit the landing page you drive your traffic to and then go straight to the checkout, they won’t be browsing your store to see what other products you have.
The cart page is for brands that were in business for over 1 year and did very well with their branding and making customers satisfied.
The third thing that affects your conversions is the complicated 3-steps checkout process. People are lazy, and they like things as easy as possible.
If you were in this long enough, you will notice that some people enter their contact info such as email addresses and physical addresses, but end up leaving your website on the Shipping or Payment part of your checkout.
There are 2 reasons people do that: a. they don’t trust you. b. they’re bored because of how long it takes to place their order.
But don’t worry, there are a lot of things to go around all these problems, I’ll make sure to include them all in the next part.

Implementing What We Learned From ClickFunnels On The Shopify Sales Funnel:

Giving up the Cart Page for good:

The first step to implement the lesson we learned from ClickFunnels on our Shopify stores is to give up the cart page.
There are actually a lot of ways to do this, so I will share with you 3 ways you can go about this:

1- Apps On Shopify App Store:

The easy way is going to Shopify App Store and typing in “Skip Cart” or any term related to this.
After you do that, open all the relevant apps on a new window and check their reviews to see which one will meet your needs.
It’s very important that you do this before you install an app, because when you install a new app that has access to your “Online Store” it’ll add a piece of code to your store’s source code, and when you don’t want that app or don’t like it anymore, you delete it, but that code still in the place it was injected in.
This affects your website’s loading speed by adding unnecessary codes and requests to other domains, and will absolutely drive your bounce rate up, and sales down.
If you want my recommendation on this, I believe One-Click Checkout is the best of it’s kind. It has a feature to show a cart pop-up after your visitor clicks the Add To Cart button, that pop-up contains a Checkout button so your visitor will be redirected directly to the checkout page.

2- Add A Code To Your Theme’s Source Code:

If you’d like to cut the expenses of apps that eliminate cart page, go to your product page code and see if it contains this part below:

<span id="AddToCartText-{{ section.id }}">

You can copy it, go to the code you’re trying to inspect and press Control button + F. then paste it. if it’s there, it’ll show. If your theme includes that part, go back to a new line and add this small code:

<input type="hidden" name="return_to" value="/checkout/" />

Not all themes contain that part, so if you didn’t manage to find it, pass to the 3rd option below.

3- Contact Shopify Suppot Team:

If you’re on a paid plan -not on the free trial, go ahead and contact Shopify Support Team, whatever your problem is, they’ll find a solution for you, or at least point you in the right direction.

One-Step Checkout for Shopify:

A lot of you didn’t know that you can have an easy and customer friendly one-step checkout form, but it’ doesn’t really matter because now you know.
I’ve been dropshipping 2 years before I even started noticing that the classic Shopify checkout hurts my conversions. But once I realized that, I did everything I could to find the “ultimate” solution, but I wasn’t successful with that at the very beginning.
One day I was hanging out with a friend of mine that’s more experienced in the dot com world than me, and we started discussing some of our strategies and techniques. And once I brought the one-step checkout problem for Shopify store, he told me to check CartHook, and that was the first thing I did when I got home.
I signed up for CartHook’s 14-day trial and started learning how can I make it work for me. So I started adding reviews and trust badges to my CartHook checkout to increase trust on the customer’s side, I integrated my PayPal and Stripe accounts, Facebook Pixel, Google Analytics and so… then I launched my first test.
My conversion rate increased from 3 to 6 in the next day, but I didn’t want to jump to conclusions before seeing consistent results, that’s why I kept on being patient for the next 3 days, and once I realized how powerful CartHook is, I added the tag that triggers CartHook checkout on all my winning products in all the stores I run, then started looking for ways to find suitable products to offer as upsells.

One-Click Upsell after Checkout:

So I was just in love with this CartHook checkout, especially that it does everything I needed to implement on the back-end of my conversion funnel, from the one-step customizable checkout to the one-click upsell that works very well with Stripe, and the thank you page.
And in order for me to increase my Average Order Value (AOV) I went to Amazon, and started looking for frequently bought items that go along with my winning products. after I found great product ideas that are currently in demand, I called my suppliers and asked them to get a small quantity of these products.
After implementing the One-Time Offer pages, my revenue increased by 13% overnight.
Just a few tips for beginners that will be using these upsell strategies to increase their AOV, you guys need to make your visitor feel the privilege of being your customer, you should not give them the impression that your main goal is to increase sales, they would know that eventually if you mess around with them. Instead, you should give them pure value, show them that you care, and the most important is to explain how can the product you have for them help them in their lives.

To conclude, optimizing your checkout experience is something all the dropshippers out there need to learn in order for them to increase their conversion rate.
But there are 2 important parts before the checkout process that you should pay attention to, because if they were not optimized the right way, there’s no point in optimizing the checkout process. These 2 parts are your commercial -or video ad, and your landing page.
I hope you learned something from this piece of content. If you like the article or have any sort of questions, make sure to leave it in the comments section down below.

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