10 Proven Free Traffic Shopify Strategies That Make Sales.

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If you can’t afford to buy traffic from the old fashioned Facebook Ads or Google Ads or simply want to become ad independent, then free traffic is the thing for you.

Unlike paid traffic, getting free traffic can take some hard work, and time invested into it, which can make most wannabes discouraged, because they want to push one button, and make a billion, but that’s not how Buffet, Musk, or Bezos made their billions.

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In the following few lines, I will share with you 10 of the best free traffic Shopify strategies for 2020. Make sure to take daily and consistent action so you can make it work for you. Otherwise, just close this window.

Content Marketing & SEO

The first and most sustainable free traffic strategy of all time is creating content tailored to answer the questions of your ideal prospects.

Before starting content marketing, you will need a content strategy. So for the sake of example, let’s say your ideal prospect is men that workout regularly.

What you would do in that situation is to find all the questions that your prospect has in that particular niche, and write content that helps them with their questions, and then optimize it for search engines. Very simple.

The best way to get started is to find the best articles of your main competitors, and by best I mean the pieces of contents that are bringing them the highest amounts of traffic, and then write better and more articles than theirs.

The easiest way to do so is by using the best content marketing tool Ahrefs. But if you’re short on budget, you can use Neil Patel’s Ubersugest which has a free plan.

By using such tools, you’ll easily be able to get a list of best-performing articles and keyword ideas in a matter of a few clicks, and then it’s up to you to do research on the topic, create content, and optimize it for search engines.

With content marketing, you can go beyond 7 figures in the long term, without ever having to buy traffic from Facebook or Google. Because once you rank an article in the first 3 spots of google’s SERP, it’ll always be doing the marketing for you.

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The best platform to use for content marketing is WordPress. However, Shopify is coming very hard on this, and is making huge improvements on their platform so we, as Shopify users can unlock our potential without having to use multiple platforms.

Lead Generation & Email Marketing

This method is a perfect fit for Content Marketing. But first, you’ll need to become familiar with lead magnets, to be able to create attractive ones.

A lead magnet is something that you would give to someone who’s visiting one of your blog pages for them to subscribe to your newsletter. It’s usually an ebook, or general info that your ideal prospect would be interested in.

You can use any email marketing software to set up pop-ups and sign up forms, alongside autoresponders that deliver your lead magnet once your prospect hands their email address.

What you should usually do after delivering what your lead opted in for is to send them weekly newsletters with awesome articles in the niche they’ve shown interest in, and include some of your products either in the articles, or at the bottom of the emails as cross-sells.

You can automate the entire process within a couple of days, from setting up the sign-up forms, autoresponders, and email series to be sent after your customer receives their lead magnet.

You should as well segment the emails by using tags. You can create a tag to separate the leads that open your emails and click your links, and then send them better offers depending on the content they love.

Traffic Exchange Apps:

There are apps on the Shopify app store that allows you to get free traffic from other Shopify stores that have that app installed.

The concept is clear. Once you install the app on your Shopify store, it adds a code at the bottom of your product page in which it shows products from other stores that have the same app installed. If 100 of your visitors click 100 times on products from other partner stores, you will get 100 clicks on your products from other stores that have the same app.

The best traffic exchange app is SixAds. They have a free plan that allows you to get free traffic at a 1:1 rate as I explained before. However, if you can afford to pay a little more, as low as $9 USD, you’ll increase your clicks by 7 times. And the best part about this is that with a paid plan, you won’t need to show partner products at the bottom of your product pages.

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SixAds has 3 paid plans, the higher plan you decide to go for, the more quality traffic your product pages get.

My tip for you if you’ll be using SixAds is to use great product images to ensure you get as many clicks as possible. You may as well split test multiple images for each product, and stick to the ones that get you more clicks.

Another thing to consider is to optimize your sales funnel for maximum conversion. I wrote an article that shows you step by step how to optimize your sales funnel for conversions, I’ll leave a link to it below.

Read: 3 Proven Tips To Optimize Your Shopify Sales Funnel

Free Traffic from Social Media

You can get a lot of free traffic from Social media without having to pay for ads. All it takes is consistency.

The first thing to do when trying to create social media accounts for your business and grow them is defining which platforms do your ideal customers spend their time on? Once you define them, I strongly recommend that you only choose the best social media platform among them.

If you’re confused about which platform is for your business, here they are: Facebook, Instagram, Pinterest, and Twitter. But only pick one.

All social media platforms are the same when it comes to how they work. Let me explain:

If you’re creating valuable content that people love, their algorithms will help you get more followers, if you try to spam people, you’re going down.

So when you’re just starting out with any platform, focus on creating funny and emotional content, while collaborating with others that want to grow.

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You may as well pay pages or influencers that have a lot more followers in your niche to mention you in their captions, or give them some viral video to post alongside a description that mentions your name and a call to action so they can click on it and follow you.

What I don’t recommend is going through that kind of shady follow unfollow kind of behaviors, or trying to post too may links to your products too early… Just be patient, and follow the rules. You’ll eventually make it if you’re consistent.

You should post at least 6 posts a day. Videos should dominate. And don’t be shy about using stories or whatever the new thing is. The algorithm will always like you for doing that.

You can automate the process by using a tool called Hootsuite. It has a free plan that you will find handy.

Start a Youtube Channel

Another great way to get free traffic to your Shopify store is to start a Youtube channel around your niche, and create fresh content consistently.

You can always collaborate with other Youtubers in your niche to get more subscribers fast, but if you’re on a tight budget, you should produce as much content as possible.

You can either post videos of yourself if you want to grow the brand around yourself. But you may as well use videos from the creative commons, record your own voice and do some montage. It doesn’t matter as long as your content is valuable.

You should also write headlines and create thumbnails that grab your prospect’s attention to get as many clicks as possible, and rank for your target keyword.

Guest Posting

There are a lot of companies out there that would be very glad with you writing a couple of posts for them.

A lot of them are startups, and there are also others that have a high domain authority, and get tons of traffic on a daily basis.

There are a few tools that you will need, so you’ll be able to define which websites get traffic and have high domain authority, because you only want to reach out to those that are more likely to send quality traffic to your store, and help you increase your own domain authority as well.

The 2 tools you will need are SimilarWeb Chrome extension, and Mozbar Chrome extension.

SimilarWeb gives you details of how many visitors is the website you’re visiting get on a monthly basis, alongside insights of where this traffic is coming from. While Mozbar allows you to know if that website is authoritative in its niche or not.

What you want to do after installing both chrome extensions to your browsers is type “write for us” followed by your niche. So in case your niche is fitness, type {“write for us” fitness}, and you’ll have a list of people that are willing to allow you to write content and publish it on their blog.

The content you should write should be nicely written and SEO optimized. If not, most of them won’t publish it, and you’ll end up wasting your time.

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So, when you have a chance, you are not supposed to seize it only, but excel doing that.

Recruit Influencers as Affiliates

One of the best ways to drive free traffic to your Shopify store is recruiting influencers and allowing them into your affiliate program.

You can make up to $10k a month in sales just from recruiting influencers, and the best thing about it is that it’s not as complicated as it may sound.

All you need to do is to set up an affiliate marketing app on your store that rewards affiliates when they refer a sale. You choose the commission you prefer to give. And then reach out to influencers that have good engagement rates asking them for a chance to collaborate.

If you’d like to set up an affiliate program for your Shopify store, don’t stress about what apps to use, the best are: Affiliate by SecomApp, and Refersion.

Most influencers you’ll be reaching out to might not be interested in the commission because they want to guarantee their slice of the pie before they get started, so a free product will give them that extra little push to accept your offer.

The best places to find influencers are Instagram, Pinterest, and my favorite is Youtube. Because if the influencer has a solid base of subscribers, and the video ranks well on Youtube, your income with that influencer will be passive.

There’s a lot of work to be done, from setting up your affiliate page, optimizing your sales funnel, all the way to reaching out to influencers… Take action, and don’t let a couple of influencers telling you no, to set you into a bad mood.

Google Shopping is now Free…

A few days ago, Google ads decided that they can now allow more individuals and small businesses to use Google Shopping ads for free.

That’s absolutely one of the pros of this COVID-19 pandemic -which are very few, unless you’re a millionaire that became a billionaire manufacturing and selling masks- But seriously, you shouldn’t let this opportunity pass by.

Read: It’s Now Free To Sell On Google.

Write Valuable Answers in Quora

If you can find people asking questions that your products could help solve, you can always recommend your product.

But make sure to give detailed and valuable answers before you insert the link for your product in the comment. People can easily guess if you’re trying to help them, or if you’re just another scammer trying to rip them off.

In order to do this properly, you’ll need to do one thing. Your product answers a question, what’s that question? Make a list of these questions that your product answers, and go ahead.

For example, if you’re selling pet seat belts, and want to know what people would be asking that has to do with your pet seat belt, the questions would be like the following:

  • Do pets have to put seat belts?
  • What’s the best seat belt for my pet?
  • Is it illegal to drive with an unrestrained pet?
  • Can I lose my driving license for driving with an unrestrained pet?

Once you look for these questions and look them up on Quora, you’ll be able to find a few recent questions to answer.

Make sure to make your answer very helpful and valuable, and link to any resources that you based your answers upon.

Quora is an Authoritative website and can rank on the first page for that question, and if your answer stands out, you’ll be getting traffic from that answer FOREVER. So make it count.

Leverage the power of Giveaways

Who doesn’t love giveaways? No one…That’s why you should have your own giveaway to collect as many leads and have them go through your email or messenger funnel.

You can host a giveaway in which a small number of people that sign up will be able to receive a free product, and you can design your sign up process the way you want.

You can either require people to follow you on social media, subscribe like and comment on your videos on Youtube, or simply sign up to your newsletter through email or messenger. You can also require your prospects to do them all for a chance to win. But your gift should be very nice in that case.

Once your prospect signs up to your email or messenger list, you should tag them, and have them go through an email funnel before you announce the winners.

After you announce the winners, you should follow up with the ones that didn’t win through an email series, and offer them the giveaway product for a discounted price.

The best way to get traffic to your offer is by working with influencers that you’re affiliated with. Most affiliate programs have a cookie timeframe of 30 days, and you can increase it if you want. That’s what can make your affiliates interested.

Your follow-ups should not stop there. You should also be reaching out to them on a weekly basis. It doesn’t matter if you’ll be telling them jokes, or sharing an article you loved. What matters is that you should stay in touch with them.

If you liked these free traffic strategies, make sure to share this post with your friends. You can also reach out to us anytime you need help with anything.

About The Author:
Yassine Ouasbir

Yassine Ouasbir

Hello folks 🙋‍♂️ My name is Yassine. A very ambitious 23 years old entrepreneur from Morocco, and I'm the CEO of Ecommerce Prophet. A company dedicated to making your e-commerce business rock 🤘 I started my own journey in the e-commerce industry in late 2016. I had my own share of failures trying to figure everything out. I only started seeing results after taking the Red Pill 🔴 in 2018. And my life changed FOREVER... What wakes me up in the morning is my willingness to go the extra mile, ensuring my clients' businesses are booming, so my business booms as well. I'm always up to sharing extremely powerful strategies with you, so we can all grow together ☮
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